Opendoor

This is a Door

With a new revolutionary way to sell your home, Opendoor needed to build brand awareness in a meaningful way. The Real Estate category is always selling “dreams.” So for Opendoor, we launched a platform and campaign that lives in, understands and enjoys reality.

This is a Door
Results

    

Brand Awareness:
+23%
Exceded Campaign Goal by:
45%
Serious Offer Volume:
+10%

Related Work

Video
Traded

We continued our campaign message that Opendoor empowers people to seize life’s opportunities without the stress of the traditional real estate process holding them back. But this time, we leveraged the context of the NBA trade deadline to show the potential reaction of a professional athlete who had just been traded.

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Migration

Opendoor empowers people to seize life's opportunities without all the stress, hassles and barriers of the traditional real estate process holding them back. Even if those people are astronauts moments from lift off.

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Out of Town

Opendoor empowers people to seize life's opportunities without all the stress, hassles and barriers of the traditional real estate process holding them back. Even if those people are astronauts moments from lift off.

Video
This is a Door

“This is a Door,” reminds audiences that opportunity is all around us and that Opendoor can help us seize these opportunities by eliminating the typical stressors that come with the real estate process.

Opendoor Giant Sign
World’s Biggest For Sale SIgn

To celebrate the kick-off to the peak home selling-and-buying season, we built the world’s biggest For Sale sign. At Opendoor, we stand to not only empower, but encourage life’s progress, one move at a time.

Video
Goat

When farm life becomes real life, Opendoor will take care of the house.

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Retirement

When you’re retiring to spend time with the grandkids, Opendoor takes the fear out of selling your house.

Video
Bingo

When your bingo card is the ticket to your dream house, Opendoor makes selling your old house a breeze.

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Drum Door

Is it a rock concert, or an open door to a house with a detached garage?

Video

Is it a baby pool, or an open door to a house with a real pool?

More Work