![](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-Truck.jpg?w=1920&h=1080&auto=compress%2Cformat&fit=crop&dm=1691178036&s=9d5a7111d74221e043a8aa579eb9a44a)
Invisible No More
Stop AAPI Hate is a non-profit organization dedicated to tracking and documenting Asian-American and Pacific Islander hate incidents. From their data, we uncovered a surprising truth: while attacks have continued to skyrocket, only a fraction are ever reported. It is important that the community speak up so that these incidents no longer go ignored. To encourage action, these experiences must first be seen. So we created a film for AAPI Heritage Month that highlights this lesser-known fact and empowers Asian Americans and Pacific Islanders to be seen, to be heard, to take up space.
![Invisible No More](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA_Hands.jpg?w=1440&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1690915014&s=ae654e255885b1bda81d0f937bfa9463 1440w)
We brought these powerful statistics to life in a visually compelling way by camouflaging our AAPI actors into every scene to encourage repeat viewings. We also intentionally filmed in broad daylight and in crowded public spaces reflecting the reality that many of these incidents occur in normal, everyday settings. Additionally, our cast and crew represented a wide spectrum of AAPI backgrounds, including people of East Asian, Central, and Southeastern descent.
![Invisible No More](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-Bus.jpg?w=450&h=563&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5519&fp-y=0.4477&dm=1690916599&s=35fb959129e3f3f3c2f9251c9ce1d269 450w)
![Invisible No More](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-BulletinBoard.jpg?w=450&h=563&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.4831&fp-y=0.5&dm=1690916590&s=46848c28333d59d9ad819e33565952b6 450w, https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-BulletinBoard.jpg?w=900&h=1125&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.4831&fp-y=0.5&dm=1690916590&s=147a6e0468f112670eb0038e6260294c 900w)
![Invisible No More](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-Restaurant.jpg?w=450&h=563&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5494&fp-y=0.5&dm=1690916573&s=02d883679bac21df545684436ac87e37 450w)
![Invisible No More](https://optimise2.assets-servd.host/hushed-wildebeest/production/VBP-AAPI-PSA-GENERIC-Stands.jpg?w=450&h=563&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.3364&fp-y=0.497&dm=1690916546&s=e203f4e4db63e82262dd441dbd5d06fe 450w)