Baja

In 2025, Scout Motors returned to their off-road racing roots at the legendary NORRA® MEXICAN 1000® in Baja California, with renowned Scout restorer and historian Sean Barber, his son Owen, and their faithfully restored 1976 Scout Race Terra.

To celebrate the moment and mark the next thrilling chapter in the brand’s revival, we teamed up with Farm League, and director Britton Caillouette to tell a story much bigger than a race — but about a torch being passed from one generation to the next. About what came before, and where the brand is going next. As the end line aptly states, “It’s not about going backward. It’s about what you haul forward.”