Have a Great Day

The next great American truck company is being built in Blythewood, SC - a small town of just 6,000. And the people here have something they’d like to say to the builders, makers and doers getting to work. 

Shot on location and without a single actor, our latest film comes from the acclaimed directing duo, the Malloys and Alpen/Superprime. 

The campaign launched the day after Labor Day, greeting Americans as they headed back to work. It was supported by a series of local initiatives, including newspaper ads thanking the hometowns of Scout’s first 50 employees and handing out 4,000 free cups of coffee to workers across Columbia and Blythewood.

Mornin’ to a new era of Scout Motors.