On the Frontlines for Us All

One of the country’s largest energy providers was looking to restore trust with their customers. We launched a new brand platform to remind people of their greatest assets — their people. 

No actors. No Hollywood sets. No visual effects. And no stunt coordinators. Just real PG&E workers doing real PG&E work, on any given day of the week, on job sites all across California. The campaign is a celebration of all those who work tirelessly and proudly, day and night, to deliver safe and reliable energy to millions of Californians across one of the largest and most complex regions in the country. From the field crews to the call centers, to the engineering departments, data centers, and weather stations, the frontlines are wherever you find the good people of PG&E working to serve their families, their neighbors, and their communities.