VB+P Partners with Espolòn Tequila to Launch New Global Platform “Ride the Rooster”
We’re thrilled to partner with Espolòn Tequila as its lead strategy and creative agency and to introduce our first work together, Ride the Rooster, a new global brand platform and campaign that takes on the gatekeeping, status signals and unnecessary seriousness that have come to define “premium.”
Directed by Tom Kuntz, the campaign brings Ramón the Rooster and Guadalupe the Calavera off Espolòn’s iconic illustrated bottles and into the real world for the first time, challenging the rituals and symbols of exclusivity with the brand’s bold, irreverent spirit and bringing its brand promise to life: 100% agave. 0% ego.
The campaign launches today in the U.S. with “The Members Lounge”, the first of four films, with more work rolling out globally this fall.
Read more below.
