April 28, 2025
Chipotle’s YourPotle Turns UGC Into a National Campaign
We partnered with Chipotle to launch “YourPotle,” a new national campaign created entirely with user-generated content from creators and brand superfans. This marks the first time Chipotle is testing user- and creator-generated content in a national TV ad. Drawing inspiration from a top-performing social meme about personalized orders, we transformed the idea into a cross-platform campaign that brings Chipotle superfan energy to TV, streaming, web, and social. The spot is set to “DENIAL IS A RIVER” by GRAMMY® Award-winning artist—and former Chipotle crew member—Doechii.
Read more about the campaign below.
