Ride the Rooster

We’ve joined forces with Espolòn Tequila as the brand’s lead strategy and creative agency partner, with a shared ambition to challenge what “premium” is supposed to be and have some fun breaking the category’s rules along the way.

Led by Ramón the Rooster and Guadalupe the Calavera, Ride the Rooster takes on the elitism, ego, and unnecessary rituals that can make premium tequila feel more exclusive than it needs to be. Because Espolòn believes great tequila should be easy to enjoy. Not put on a pedestal. Not kept behind a velvet rope. Not made more complicated than it needs to be. Espolòn is award-winning tequila. 100% agave. 0% ego.