Reebok

Sport the Unexpected

Reebok had 1% of the market and was virtually invisible to a new generation of consumers. We turned its weakness into a strength, and launched “Sport the Unexpected” — a platform and integrated global campaign which celebrated people going against the grain within the world of sports and street culture.

Sport the Unexpected
Results

    

Website Visits In 3 Months:
+21%
Revenue:
+45%
Positive Social Mentions:
+179%
“Is a Brand for Me”:
+11%

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