Audi
      
    
  Desolation
We were challenged to launch the fastest production car in Audi history in the most authentic way possible, bringing the desire for speed to the forefront. We launched a custom partnership and activation with Airbnb answering the question – if you lived to drive, where would you live?
  Results
                
              Impressions:
              
          
                                186M
                              
            
                
              YoY Searches for the R8:
              
          
                                +500%
                              
            
                
              Sold out on Airbnb in:
              
          
                                :05
                              
            Related Work
  
            Audi Desolation :60