
Audi
Desolation
We were challenged to launch the fastest production car in Audi history in the most authentic way possible, bringing the desire for speed to the forefront. We launched a custom partnership and activation with Airbnb answering the question – if you lived to drive, where would you live?

Results

Impressions:
186M

YoY Searches for the R8:
+500%

Sold out on Airbnb in:
:05
Related Work
Audi Desolation :60



