
August 04, 2025
Will McGinness on Protecting Creative Energy
We’re living in a uniquely turbulent period, when both the world at large and the business landscape are feeling more unpredictable than ever. In the midst of this, creatives still need to deliver great ideas, cut through, and find ways to sell and promote. So how can they protect their energy in such uncertain, stressful times? Read VB+P CCO Will McGinness’ advice along with insights from other top global creative leaders in Little Black Book’s latest piece.