April 02, 2026
VB+P Named AOR for Pacific Gas & Electric Company
We’re thrilled to be named Agency of Record by Pacific Gas and Electric Company once again. VB+P previously partnered with PG&E from 2004–2012, and we’re now rejoining forces to lead brand strategy, creative development, and integrated media in partnership with Supply.
The first work from this renewed collaboration, “On the Frontlines for Us All,” is now live statewide across California. The campaign features real PG&E employees—from field crews and call center teams to engineers, data center staff, and weather station specialists—highlighting the essential work happening every day to serve communities across Northern and Central California.
Read more about the campaign below.
