June 30, 2025
Scout Motors “Baja”
Scout Motors returned to its off-road racing roots at the legendary 2025 NORRA® MEXICAN 1000® in Baja, California, completing a grueling 1,290-mile course over six days. Renowned restorer Sean Barber and his son Owen raced the 1976 Scout Terra “Race Terra,” winning the Legends 4x4 class with backing from Scout Motors. Our new “Baja” spot – created in collaboration with Farm League and director Britton Caillouette – captures the race’s finish and the symbolic handoff from the restored Race Terra to the new Scout® Terra™ concept truck, showing that the brand’s story is about hauling legacy forward—not going backward.
