November 20, 2025
MediaPost Marketing Automotive @ The LA Auto Show
Ryan Decker, VP of Strategy and Brand at Scout Motors, and Paul Venables were headliners at this year’s MediaPost Marketing Automotive event during press day at the LA Auto Show. They shared insights on how Scout’s history, strong community, and vehicle capability are shaping the brand today. The conversation also covered how the team is generating interest and demand ahead of the production vehicle launch, as well as the strategies behind the reservation process and broader brand engagement. Many thanks to MediaPost Senior Reporter Tanya Gazdik for leading this discussion. Watch the recorded session below.
