![Frito-Lay "Unbox the Icons"](https://optimise2.assets-servd.host/hushed-wildebeest/production/frito-lay-variety-packs-2022-1024x538.jpg.webp?w=1440&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1676404365&s=f07add2c83d816d4320c56aa78d128b7 1440w)
May 16, 2022
Frito-Lay "Unbox the Icons"
Frito-Lay relaunched its Variety Packs in a big way with a new integrated campaign effort from VB+P. The #UnBoxTheIcons campaign includes a TV spot featuring R&B legend Mark Morrison and a contest-oriented activation led by Martha Stewart and Mario Lopez.
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