Breaking & Entering: Confessions of a 25-Year Independent

As part of Breaking & Entering’s SF Agency Tour, Paul Venables and Will McGinness joined Jack and Geno to talk about building and sustaining an independent agency in San Francisco for 25 years. The conversation covered VB+P’s origin story, the creative and entrepreneurial spirit of SF, and how optimism, culture, and leadership shape better creative work. They also dug into the realities of agency life today, from the downsides of holding-company consolidation to why independence, senior talent models, and thoughtful adoption of AI put indies in a strong position for what’s next. Listen to the podcast discussion below.  B&E also asked, what’s it really like to work at VB+P? Our employees answered from the confessional booth at The Irish Bank, a longtime favorite watering hole in San Francisco. Tune in to Confessions of a 25-Year Independent.  Thanks for a great visit, Breaking & Entering!

Breaking & Entering: Podcast Discussion

Breaking & Entering: Agency Break In