April 22, 2022
Affirm Campaign Launch
Affirm and VB+P have partnered to launch a new marketing campaign for the leading buy-now-pay-later brand, which illustrates how things can get out of control around life’s big moments, and how Affirm can help people take charge and live life on their own terms. The campaign includes two spots — “Wedding Dress” and “Swimming Briefs” — that feature the relatable milestones of getting married and moving into a new home.
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