Gavin joined VB+P in 2014 and jointly leads the agency’s strategy department. Gavin has developed the<br /> agency’s Campaign Architecture discipline and integrated channel strategy efforts, which ensures that<br /> creative work is always as effective as it is breakthrough. He’s developed award-winning ideas and<br /> campaigns for VB+P clients Audi, Chipotle, Westin Hotels, Reebok and 3M, and played a pivotal role in<br /> developing the groundbreaking REI #OptOutside effort. Gavin has also developed VB+P’s social, digital<br /> and branded entertainment capabilities. His broad skillset, which spans communications planning, media<br /> and brand strategy, data-driven insights, and social and digital expertise, is the result of his 20 years<br /> working in leading London media and creative agencies including Visa Europe while at Saatchi & Saatchi,<br /> as well as on the client-side at Barclaycard UK, driving the communications and content marketing<br /> strategy across B2C and B2B divisions.