Gavin joined VB+P in 2014 and jointly leads the agency’s strategy department. Gavin has developed the agency’s Campaign Architecture discipline and integrated channel strategy efforts, which ensures that creative work is always as effective as it is breakthrough. He’s developed award-winning ideas and campaigns for VB+P clients Audi, Chipotle, Westin Hotels, Reebok and 3M, and played a pivotal role in developing the groundbreaking REI #OptOutside effort. Gavin has also developed VB+P’s social, digital and branded entertainment capabilities. <br /> <br /> His broad skillset, which spans communications planning, media and brand strategy, data-driven insights, and social and digital expertise, is the result of his 20 years working in leading London media and creative agencies including Visa Europe while at Saatchi & Saatchi, as well as on the client-side at Barclaycard UK, driving the communications and content marketing strategy across B2C and B2B divisions.