What the Beep?
We all know someone who suffers from Honkaholism. They're the beeping drivers that honk incessantly and at inappropriate times, polluting our roads with that annoying beeping noise. Instead of turning a blind eye, 76 gas has created stophonkaholism.com. The campaign includes fun games, quizzes, and even gives visitors the ability to order a free 76 Honk Suppressor, a state-of-the-art device designed to help wean drivers off of honking. Read about it in the New York Times here.