Trace Cohen on Building Brands, Not Robots
Or if it needs to be shorter- Let’s Build Brands Not Robots
As the vast majority of interactions between companies and their consumers become AI,
Trace Cohen, Co-Founder and Head of Strategy of B R A I V E, is calling on marketers to “build brands and not robots.”
In her thought piece for AW360, Trace shares three factors that marketers should address in order to build brand-aligned AI experience. Read the article here.