SIMI “Goodness from Grit”
The SIMI Winery “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. Isabelle overcame personal tragedy to successfully lead her family’s winery through Prohibition, and continued to develop the business and set its successful course for over 70 years.
The campaign’s centerpiece is a 4.5 min anthology film which is featured in Adweek, Shoot, The Stable, AW360, Shots, AdForum, Ads of the World, LBB, SF Egotist , Campaign Brief Asia, and Best Ads on TV.