Who doesn’t love bacon?
That’s the premise for a new consumer engagement initiative we’re rolling out this week to celebrate the 2014 Reebok CrossFit Games. We're rewarding CrossFit athletes' love of the Paleo diet and bacon by delivering “Reebok Bacon” straight to athletes’ and fans' homes. Surprise!
You can learn more about our inspiration for this project and how we overnighted frozen bacon to these lucky individuals in this interview with Will McGinness on Fast Company. If you like what you see and want to get involved in the bacon revolution, tweet #ReebokBacon.