We’re proud to launch a new app-based professional community for women in advertising, called Fellow.
Fellow aims to arm the next generation of female leadership with the knowledge and support of their peers by facilitating connections and mentorship with women across our industry.
Originally defined as a member of a learned society, the meaning of “fellow” as morphed over the years, and become synonymous with all things masculine - including business and educational communities that have historically excluded women. Naming this app and community Fellow is an opportunity to reclaim the word, and ultimately lay the path for greater fulfillment and career advancement for women, through women supporting and lifting up their own.
Learn more about our beta launch, in Adweek.