To help combat the COVID-19 crisis, we’ve partnered with digital agency Firstborn to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar.
The idea originated with our ACD Elliot Nordstrom, who noticed that despite pleas from the medical community, we are all still touching our faces. And nowhere is this bad habit more apparent than during video conference meetings.
The campaign is supported by an online video and social content created by “undercover recordings” of video calls and meetings. Proceeds from the campaign will go to #GetUsPPE, a grassroots organization dedicated to getting personal protective equipment to healthcare workers on the frontlines.
Read coverage on Facejar in Campaign US, Shoot, Little Black Book, SF Egotist, Ads of the World, and Best Ads on TV.