It's been quite an awards season for VB&P. We’re proud and humbled by the many awards that the agency and our incredible clients have received this year. Here’s to our hard-charging, over the top talented team, brave and visionary clients and stellar partner agencies. Cheers and congratulations to all!
Titanium – Grand Prix: REI #OptOutside
Promo/Activation – Grand Prix: REI #OptOutside:
12 Total Lions
Best in Show – Cross Platform Integrated: REI #OptOutside
4 Gold Pencils
10 Total Pencils
Art Director’s Club:
2 Gold Cubes
AICP Next Awards:
Integrated Campaign – Top Award, work to be featured in MOMA New York: REI #OptOutside
2 Wood Pencils
New York Festivals:
Integrated/Mixed Media – Grand: REI #OptOutside
9 Total Awards
Bravery Award: REI #OptOutside
Social Marketing – Silver: REI #OptOutside:
iab MIXX Awards:
Best in Show: REI #OptOutside
Gold for Brand Awareness and Positioning: REI #OptOutside
Gold for Social Community Building: REI #OptOutside
London International Awards:
2 Grand LIAs
18 National, Regional and Local Addys.
Special thanks to REI and the other partner agencies involved in the #OptOutside campaign, including Tool of North America, HutchCo Technologies, Brickyard VFX, North Kingdom, Edelman and Starcom MediaVest Group.
Read more about these accomplishments on Adweek, AdAge, Creativity Online, Campaign US, Little Black Book and Yahoo Finance.