Chipotle Behind-the-Foil
Chipotle is providing an intimate look into the company for the first time in its 25-year history. Struck by Chipotle’s high-standards and dedication to real ingredients during an on-site visit, our team set out to highlight its exceptional difference and create a transparent anti-campaign that brings Chipotle’s “For Real” brand promise to life. Shot by famed documentarian Errol Morris, “Behind the Foil” is told from the perspective of the employees who chop, cook and serve each day.
Check out the great coverage here: Adweek, Ad Age, Creativity, and Shoot.