BRAIVE at the IAB Summit
Trace Cohen was on a live panel during the IAB Brand Disruption Summit with Flashtalking’s Steve Latham, IBM Watson Advertising’s Robert Redmond and moderator Orchid Richardson, where they discussed the next frontier of AI-driven creativity.
Trace spoke about why marketers must shape the AI narrative given it is too important to be left to engineers alone, and, how when built properly, AI can deliver meaningful value and memorable experiences to brand communities. Trace also shared why brands must bring humanity to everything that they do, particularly during this difficult year, and how AI can help facilitate this.
Many thanks to the IAB for including B R A I V E in this great event!