Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off
Will McGinness wrote a piece for Adweek where he reflected on the Audi “Daughter” Super Bowl spot that VB&P created in 2017. He shares his thoughts on why this was the right message for the brand at that particular time in our culture, the reactions that the spot received, and perspective for other brands looking to make a positive social impact.
Read Will’s op ed here.