Advertising Week NYC
VB&P President Paul Birks-Hay and Chipotle CMO Chris Brandt led a session at this year’s Advertising Week NYC entitled The Art of the Turnaround. There, they shared insights on Chipotle’s amazing turnaround, as well as principles that can apply to any brand facing a setback and wanting to get back on track.
Read more about Paul and Chris’ session and Chipotle’s turnaround in PR Week, Marketing Dive articles, Restaurant Dive and eMarketer.