VB&P - General
VBP Academy 2021 - Internship
What we’re looking for:
We are honest with our clients. With each other. Even when it’s awkward and especially when it’s hard. We are clear. About where we want to go and what it will take to get there. About what we expect from our people and our clients. About what they can expect from us. We are transparent. About where we’re progressing. About our success. And especially about our failures and how we learn from them to do better.
People who are fearless in pushing limits and trying new things in pursuit of ideas that cut through the noise. We are passionate about creativity, and believe it is our weapon to move brands and businesses forward. Those who are excitable and proactive about solving client’s problems.
We know that putting people first gets better results. We believe that diversity and creativity are inextricably intertwined: the best work, the best culture are co-created by people with diverse skill sets, perspectives and experiences. People who are inclusive, supportive and motivating.
The Academy Class of 2021 will be a 100% remote internship over the course of 9 weeks. We are actively monitoring the COVID-19 pandemic conditions in the Bay Area and throughout the United States. Should an opportunity arise where we can invite you to the office, we would love to meet you in person! That said, the health and safety of our employees comes first. VB+P has been operating remotely for almost a year and our teams are well equipped and eager to welcome you on board remotely.
INTERNSHIP DATES: JUNE 14, 2021 to AUGUST 13, 2021
For you to do:
Client: Local Government
Product: Tap Water
Value Proposition: The healthiest, cleanest and most sustainable water you can drink!
Audience: local households parents 25-45
Answer two questions referring to the above brief from options below:
-Create an ad for this client (can be anything from a social post, to TV storyboard, radio script etc)*
-What is a new audience this product/service could be relevant to in order to open up a new market to sell it? How would you position this product best? Give us a one liner and an explanation for it.
-If you’re making a :30 TV ad for the brand, who would you choose to direct the ad and why? What do you think they could bring to the table? Would you hire a spokesperson? If so, who would you choose and why?
-What’s a PR stunt that could get the client/campaign noticed?
*Only use a black marker and paper to mock this up- we want to see the idea, not how well you can use photoshop.
Please type in your answers in the next section within the application.