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Jan 30, 2012
THE VAMPIRE SLAYER.
Well, that vampire fad was nice while it lasted. Watch what an Audi S7 does to a gaggle of vamps in this new Super Bowl spot. Then tweet #SoLongVampires and declare what side you’re on.
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Jan 26, 2012
QUICK, FIND THE COMMERCIAL.
These days, it’s not about when advertisers pre-release their Super Bowl commercial – it’s about how. To put a twist on this year’s Superbowl pre-release, we created an interactive game on Facebook called, “Race the Light,” where we release 60 one-second clips of our Audi Super Bowl commercial. The mission of the game is to find all 60 clips (which are hidden) before time is up. If you succeed, then you unlock the full commercial and can enter a contest for a trip to the Audi Sportscar Experience. So click here to see if you’re up to the challenge.
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Jan 13, 2012
THE UNSTOPPABLE ONE.
Tragic hero, check. Arch nemesis, check. Epic battleground, check. No, these aren’t the ingredients for another Harry Potter sequel. It’s simply our latest spot for Audi quattro™, the world’s top selling AWD system. To pay tribute to its 30-year legacy, we turned to one of the all-time classics in American literature for inspiration. Filmed on location in Alaska in sub-zero temperatures, the aptly titled “Ahab” re-imagines Herman Melville’s epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro to life. If you watch closely, you may even find quite a few hidden references to the timeless tale. Along with TV, additional episodes are running online. Watch them all here.
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Oct 24, 2011
THE MAN’S A GENIUS.
Today Adweek confirmed what we’ve known all along–our Audi client, Scott Keogh, is a “Brand Genius.” Read here about all the things he’s done to increase sales 23% in 2010 and double Audi’s market share over the past five years.
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Apr 29, 2010
ALMOST THREE BILLION IMPRESSIONS AND COUNTING.
In their annual Green issue, Elle magazine awarded gold to VB&P’s “Green Car” Super Bowl spot for Audi. They called it, “a 60-second lesson in the power of humor to change perception.” And said it, “made mainstream Americans think about the environment, and environmentalists rethink the delivery of their message.” The article also re-quoted David Roberts of Grist, who remarked that the spot “is an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing.” So far, “Green Car” has generated almost three billion PR impressions since it aired in February.
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Mar 3, 2010
AND THE GOLD GOES TO…..
In an article on the best of this year’s Olympics advertising, New York Times Advertising Columnist Stuart Elliott gave our Audi spot “Spell” a gold medal, praising it for the fact that it “cleverly spoofed status-seeking.” Watch it here.
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Feb 19, 2010
WE’RE CRACK DEALERS.
In a post about our new Intel “Generations” TV spot, popular ad blog, Agency Spy writes, “This ad makes two campaigns from Venables Bell & Partners that I like. They’re crack dealers over there. The first campaign was a pair of Audi-is-better-than-everyone ads which we showed you last week. By the way those spots have a combined total 70,000+ views on YouTube and a lot of commentary. Who says TV is dead?”
Thanks, Agency Spy. We’re blushing over here.



