Bob founded VB&P in 2001 with the underlying desire to create the agency for the new age and tackle client problems with utter fearlessness and respect. Over a decade later, he's proud of the agency's work that has turned a variety of categories on their heads – from computer chips to automotive to tea – and made VB&P one of the hottest ad agencies in the country. As a guy who believes the creative product is only as good as the culture of the agency that produced it, he is humbled that VB&P has achieved this kind success while nurturing the same culture of good intentions it was founded on. <br /> <br /> Before he started VB&P, Bob was at AKQA (formerly Citron Haligman Bedecarré). Prior to working at Citron, Bob was an Associate Partner at Goodby, Silverstein & Partners where he worked alongside Paul Venables and somehow managed to blend his disciplined packaged goods thinking with award-winning work. Bob spent the early part of his career in New York gaining the aforementioned packaged goods experience. He helped create effective marketing programs for such big brands as Pringles, Alka-Seltzer and Colgate toothpaste. There seems to be a joke in there somewhere, most likely at Pringles’ expense.