Our fearless leader Paul Venables penned this piece in AdAge on the art of “Winning People Over.” Timed with the Super Bowl, the article reminds readers what we, as advertisers, are actually supposed to be doing, not just this Sunday, but on every day of the year.
"When you win someone over, it's not fleeting. It's not a nice moment where a lot of endorphins are firing. It's not something you can blame on too many vodka tonics. It goes way beyond selling people. It's an enduring connection.”
Read more about Venables’ four tenets for how to “win converts by infiltrating and changing minds and hearts" here.