VB&P is unveiling to the world this week its first work for SKYY Vodka. Called "West of Expected," the campaign centers on the notion that anything can be made better by re-thinking the conventional.
The TV spots were shot on a set inspired by the galaxy featuring an eccentric host delivering lessons on the universe. After watching, Adweek couldn't help but describe the work as "a quirky campaign for a quirky brand, whose unconventional views stem from SKYY's California roots." Fast Company also liked the spots, saying "the tongue-and-cheek clips hit the mark."
See for yourself (and get some Cosmic Tips). Just remember you heard the term "wing lemon" here first.