Today, VB&P had the honor of announcing it has been assigned lead global agency for Reebok. Will McGinness told Advertising Age and Adweek, "Reebok represents exactly the kind of opportunity that excites us most: an iconic brand led by a brave client with a genuine desire to challenge category conventions. Throughout the pitch we truly lived, ate and sweat the life of the Reebok consumer. We share our client's belief in Reebok's potential and look forward to accomplishing great things together."
We can't wait to hit the ground running. (no pun intended)