We figured one of the most epic car launches in Audi history, deserved one of the most epic commercials. So, for the launch of the A3, we set out to celebrate the uncompromised spirit that is shared by Audi and the world’s boldest trailblazers, who have all paid their dues on the road to greatness. The world is noticing with the press taking note of our work. Adweek named the campaign to its "Top Spot" column and Ad Age praised it saying, "Audi Gets It Right With Ricky Gervais." Even TIME magazine showed an appreciation for our humor. Check out the work here.