A recent Digiday article on “The Favorite Creative Brainstorming Tools of Agencies” included our home grown Stash, an internal, Pinterest-like site that lets staffers “stash” a link via a bookmarklet. With Stash, anyone in the agency can post a link, view a feed of links and leave comments. Posts are tagged so they’re grouped by category, and each user gets a profile so people can see what he or she has stashed.
“Stash was born out of the need to share content during pitches and has evolved into an all-agency inspiration board. Instead of copying the individuals on the pitch and rifling through email chains, the pitch team can just check the pitch feed via the tag, and the agency doesn’t have to worry about the word getting out,” explains Will McGinness, VB&P ECD.
An added benefit to the tool: mustaches on everyone’s profile who contributes.