VB&P recently conceived Reebok “Hunt For The Pump,” the first-ever Instagram-based virtual run through San Francisco. The social game begins at a specially designed Instagram account acting as the start line for the run (@zpump_startingline). Next, users can search the account’s grid of photographs for the iconic Pump ball which is hidden within the images. Once you find the Pump, like it, and follow the tag to your next stop along the run. Make it all the way to the Golden Gate Bridge, and you can be entered to win a pair of new Reebok ZPumps.
Creativity and Fast Company had so much fun on the run, they named it to their “Top Picks” columns.