Blood, sweat and tears.
That pretty much sums up our much-anticipated launch of Reebok’s largest global brand campaign in over a decade. Not only does it talk to the Herculean 14-month effort behind it, it’s also the subject matter of the campaign itself. But we wanted to create more than just a new tag line and brand platform, we wanted to create a rally cry for those striving to better themselves and the world around them through tough fitness. Be More Human is the invitation.
The campaign kicks off Super Bowl Sunday with the launch spot “Freak Show" and includes Print and OOH, Digital, Social extensions and a fully immersive Be More Human online experience.
The world is taking note of our efforts, with Forbes, AdAge, Digiday, SELF and Men’s Fitness all reporting on the new brand platform.