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Jan 29, 2016


REI believes that a life outside is a life well lived – and they’re closing their stores on Black Friday to pursue just that. VB&P is proud to have worked in partnership with REI to bring #OptOutside to life through a multi-platform digital experience with the goal of igniting a grassroots effort to engage REI’s 5.5 million members. Read about the movement in USA Today, CNN, TIME and Fortune.

Venables Bell & Partners