Live Free Range

Posted by Meredith Vellines

Jan 15, 2015

Live Free Range

Timed with mid-January resolution quitting season, our new campaign for Reebok encourages people to embrace a new path to physical activity – one that is as unrestrained as this head-strong chicken. As part of a full social media program, we also identified consumers' New Year’s resolution social media posts and surprised and delighted a lucky few with one-of-a-kind t-shirts wrapped in egg cartons, featuring their very own resolutions printed on them. Adweek and Creativity liked our Free Range effort so much, they both named it “Spot of the Day.”

Venables Bell & Partners