Today’s consumers are expecting more from brands. They want to see values, wit, courage and actions that create real and positive change in the world. At this year’s Advertising Week New York, Paul Birks-Hay, along with Trulia VP/Marketing Alissa Reiter, and Jennie Liu, executive director, Center for Customer Insights & Lecturer in the Practice of Management at Yale School of Management took to the stage to discuss how brands need to evolve in order to create lasting connections with consumers. The panel discussed where real brand-building opportunities lie in today’s cultural climate, and their shared belief that the companies that behave like human beings will win.
Watch the panel here!