Audi Wins an Effie

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Jun 5, 2015

Audi Wins an Effie

Last night, Audi’s A3 “Stay Uncompromised” campaign won an Effie award for advertising effectiveness. The campaign, featuring Ricky Gervais and other trailblazers who have refused to compromise along the road to success, helped Audi gain a 40% percent increase of share of the U.S. market for luxury import autos.

"Audi's market share has more than doubled since we started working with them in 2007, and it is great to see the EFFIEs recognize marketing's contribution to the bottom line,” said Lucy Farey-Jones, Founder and Executive Strategy Director.

The mission of the Effie Awards is to honor the marketing communications industry’s most effective work and to celebrate the great ideas, insightful strategies and outstanding creative that achieve real results.

Venables Bell & Partners