Armed And Dangerous

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Mar 21, 2011

Armed And Dangerous

That's what Lucy Farey-Jones told TED in explaining how today's consumers have more options than ever when it comes to tuning out advertising. Her advice? Simply, create work that is entertaining and useful. "You can't manufacture viral," she said. To see Lucy talk about our hit viral film "The Chase" that TED picked as an "Ad Worth Spreading," click here.

Venables Bell & Partners