And so begins the campaign for Ultrabook - Intel's biggest global marketing effort in nearly a decade. This first TV spot, "Desperado," will debut on April 6, after a world premier on Twitter - a U.S. first. Look out for future spots, "House of Flying Laptops," and "Round Table" in the weeks to come. Print ads and online executions with quirky headlines like, "So futuristic it’ll even feel futuristic in the future," will support the TV and introduce Ultrabook as "A New Era in Computing." The Wall Street Journal is already buzzing about the work that it describes as "movie-like."