A few weeks ago Adweek predicted that our Intel "Look Inside" campaign efforts would win big at Cannes.
We're proud to report those predictions have come true. The Cannes film category awarded Lions to Look Inside's "Jack Andraka," "Erik Weihenmayer" and "Mick Ebeling." Additionally, "Look Inside: Mick Ebeling," a film spotlighting the Not Impossible Labs founder's efforts to 3-D print limbs in the Sudan, received Cyber and Branded Entertainment & Content Lions.
In all, VB&P's "Look Inside" films, which recognize people who are making the impossible possible, received a total of five coveted Cannes Lions.