Venables Bell & Partners

OTHER-WORLDLY.

Crockett Jeffers — Tue, 15 May 2012 23:33:23 +0000

In our latest for Audi, we get inside the mind of a young girl to see why she thinks her dad’s an alien. You gotta hand it to her—she makes a pretty good case.

WHERE’S WAYNE?

Meredith Vellines — Mon, 14 May 2012 12:23:15 +0000

This week Wayne Gretzky stars in an epic battle of wills in our new Mobile Mini TV spot. Watch here as one woman goes to extreme measures to make sure her husband’s prized life-size cut out of the hockey legend doesn’t follow them to their new home. Guess who wins?

TEAM BEANSIE.

Meredith Vellines — Sun, 13 May 2012 17:39:06 +0000

This year, 85 VB&P staffers woke up early on a Saturday morning and marched Chrissy Field to raise money for the March of Dimes. In total, our “Team Beansie,” captained by Paula Venables, raised almost $13,000 along the charming 6 mile stroll and had a lot of fun in the process. Pictured here is our Team T-shirt designed by the very talented Blake Blake Bäkken.

PAUL 2.0.

Meredith Vellines — Tue, 01 May 2012 16:13:16 +0000

VB&P has welcomed Paul Birks-Hay as the agency’s director of client service. Paul joins VB&P after serving as managing partner at AMV.BBDO in London, where he helped win, lead and grow key accounts like Mercedes-Benz, British Telecom, Sainsbury’s Supermarkets, Capital One, Guinness, Department of Health (tobacco control), Royal Mail, Diageo (anti-binge drinking), London Tourist Board, Wrangler Jeans and Pepsico. We are ecstatic to have someone who brings a wealth of experience in helping to grow one of the top creative agencies in Europe. His love of great work and his understanding of the importance of culture make him a perfect fit for VB&P.

THE BIN IS BACK.

Meredith Vellines — Mon, 23 Apr 2012 15:37:31 +0000

In honor of Mother’s Day, eBay reprised their beloved “Mom Jeans” duo in a funny and heartwarming pitch to remind daughters and sons everywhere not to forget their moms on this special day. The web film “Susie’s New Place” finds daughter Susie in her first solo apartment when empty-nested Mom shows up to take charge of her life. Chances are you’ll spot a little of your own mom here. This video greeting card reminds us that unforgettable moms deserve to be showered with unforgettable Mother’s Day gifts from eBay.

Directed by VB&P Creative Director Lee Einhorn, this not only marks VB&P’s first long-format web film, but it is also the first all-internal integrated production by VB&P’s Lumberyard. Look out Hollywood.

AN ULTRABOOK WALKS INTO A BAR.

Meredith Vellines — Wed, 04 Apr 2012 17:22:29 +0000

And so begins the campaign for Ultrabook – Intel’s biggest global marketing effort in nearly a decade. This first TV spot, “Desperado,” will debut on April 6, after a world premier on Twitter – a U.S. first. Look out for future spots, “House of Flying Laptops,” and “Round Table” in the weeks to come. Print ads and online executions with quirky headlines like, “So futuristic it’ll even feel futuristic in the future,” will support the TV and introduce Ultrabook as “A New Era in Computing.” The Wall Street Journal is already buzzing about the work that it describes as “movie-like.”

WORKIN’ FOR THE WEEKEND.

Meredith Vellines — Mon, 02 Apr 2012 18:02:01 +0000

As part of a continuing effort to be, “on the driver’s side,” VB&P is helping 76 pay tribute to the weekend warrior spirit and remind drivers that their local 76 station is the perfect place to stop and fuel up for your weekend whether you’re headed to the beach, Vegas or the hardware store. Our new television spot stirs the weekend warrior within while digital out-of-home and online placements feature a real-time countdown that reminds drivers their next weekend is right around the corner. Check it out below.

FROM TWITTER TO TV.

Meredith Vellines — Wed, 21 Mar 2012 20:34:57 +0000

In a new campaign for the Audi R8, we revived the “#WantAnR8″ hashtag Twitter contest, attaching it to the end of the TV spot “Once Upon a Time.” The spot highlights the iconic R8 and its impact on the world from the red carpet of Iron Man 2 to the aforementioned hashtag, which has been tweeted more than 75,000 times since the campaign’s launch in 2011. Want to get behind the wheel of one? Tweet #WantAnR8 and you just might.

VBP ORANGE. IT’S OFFICIAL.

Meredith Vellines — Fri, 02 Mar 2012 18:34:39 +0000

Today, we announced to the world vbp orange, a brand innovation consultancy housed within Venables Bell & Partners. orange will apply design-thinking principles to real-world business challenges, offering brand strategy, concept and experiential design, as well as new product development and ideation solutions to existing VB&P clients and new clients. orange will be led by Harlan Kennedy, director of strategy, Blake Bäkken, design director and Colleen McGee, director of brand development.

orange has already begun working with a growing roster of clients including Audi of America, The March of Dimes, Media X at Stanford University, Zero1 and Fineco. Audi, a five-year VB&P client, is partnering with orange to maximize the momentum generated by recent model launches and marketing. orange is designing the distinctive Audi customer experience that will serve as an introduction to the growing luxury brand and a reason for customers to stay.

Read about it in Adweek and check out the orange site here.

MEATSTICKS FOR 500, ALEX.

Meredith Vellines — Thu, 23 Feb 2012 00:44:10 +0000

Even Alex Trebeck can’t get enough of our meatsticks. Jeopardy featured our Slim Jim campaign tagline “Made From Stuff Guys Need” as one of their questions. Someone even got it right.