ALMOST THREE BILLION IMPRESSIONS AND COUNTING.

In their annual Green issue, Elle magazine awarded gold to VB&P’s “Green Car” Super Bowl spot for Audi. They called it, “a 60-second lesson in the power of humor to change perception.” And said it, “made mainstream Americans think about the environment, and environmentalists rethink the delivery of their message.” The article also re-quoted David Roberts of Grist, who remarked that the spot “is an appeal to a new and growing demographic that isn’t hard-core environmentalist — and doesn’t particularly like hard-core environmentalists — but that basically wants to do the right thing.” So far, “Green Car” has generated almost three billion PR impressions since it aired in February.

AND THE GOLD GOES TO…..

In an article on the best of this year’s Olympics advertising, New York Times Advertising Columnist Stuart Elliott gave our Audi spot “Spell” a gold medal, praising it for the fact that it “cleverly spoofed status-seeking.” Watch it here.

WE’RE CRACK DEALERS.

In a post about our new Intel “Generations” TV spot, popular ad blog, Agency Spy writes, “This ad makes two campaigns from Venables Bell & Partners that I like. They’re crack dealers over there. The first campaign was a pair of Audi-is-better-than-everyone ads which we showed you last week. By the way those spots have a combined total 70,000+ views on YouTube and a lot of commentary. Who says TV is dead?”

Thanks, Agency Spy. We’re blushing over here.