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  • Feb 26, 2010

    THIS IS YOUR BRAIN ON VIZIO.

    Sands Research, a leading neuromarketing firm, measured brain activity in correlation with synchronized eye-tracking of all sixty-three Super Bowl commercials to determine actual viewer engagement. VB&P’s VIZIO “Forge” spot was named the second most effective commercial. You can even see the ad alongside a brain scan to see how the content of the commercial affects the central nervous system. Check it out. Your brain will love it.

    Tags: Effective Super Bowl commercials, Super Bowl neuromarketing, Super Bowl viewer engagement, Venables Bell, Vizio Super Bowl spot
    Author: Paul Johnson
Founded in 2001, Venables Bell
& Partners is an independent
San Francisco advertising agency whose intentions are good. What?

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