THE MAYOR GIVES US THE THUMBS UP.

If you missed our Super Bowl commercial for Audi, then you are practically the only one. Green Car, which aired in the 4th quarter of Super Bowl XLIV, was the second most viewed commercial during the Super Bowl with 115.6 MM viewers (that’s 231.2 MM eyes) making it the second most watched commercial in U.S. history. There were several car companies vying for attention during the big game, but Audi rose to the top, ranking 6th in the USA Today Ad Meter and 1st in the Wall Street Journal poll. People weren’t only watching, they were also talking. “Audi Wins the Super Bowl,” was the title of a piece written by CNET, while Advertising Age ranked us as one of the best spots of the game and wrote, “Very funny for all the obvious reasons.” Edmunds.com posted, “Audi ‘Green Police’ Slays in Super Bowl Ad Wars.” And yes, our very own mayor Gavin Newsom tweeted, “Ok. . .That green police Audi commercial hits home. . .” In the end, Audi gained almost 3 billion media impressions, including coverage of the spots on The Today Show, CNBC, and The CBS Early Show.